Kontera In-Text website advertising solutions allow publishers to monetize their content without taking away additional webpage real-estate.
From the Kontera webpage
I’ve been trying Kontera for a couple of weeks and I’m now removing the in-text ads. Why? I’ll tell you why!
- The “Publisher center” isn’t good at all. It’s only good for getting the code to embed and viewing your revenue. I would however like to be able to help Kontera with the targeting – Select how many ads are shown per page or per word in the post – View the revenue by post. I want to feel I’m in control over what’s happening on my blog.
- Kontera is from Israel
- This is the main reason: I think product placement is bordering to unethical advertising, and selling your voice and getting payed to write a biased post is over the border. Turning the text into mouse-over ads isn’t unethical, but is certainly annoying to the reader. There should be a certain payoff for the publisher for being an asshole, and the the payoff from Kontera is not big enough. In two weeks, I’ve made $0.35. And for what – annoying my readers?
Kontera’s sucky text-ads might work better for you, as a publisher, if you’re writing about mainstream stuff and not geeky stuff like Linux.
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July 31st, 2008 | Other | No comments
