“The third mobile device” – a letter for Steve Jobs

Dear Steve Jobs,

Congratulations on your iPad release! In your keynote you spoke about if there’s room for a device between the laptop and the smart phone, a third mobile device, and you concluded with that there was room, “if the device was better”. Your hypothesis was that if there was room for one more mobile device in people’s lives, it was because it was better than both the laptop and the smart phone on some key features. You listed these features: Browsing, email, photos, video, music, games and ebooks.

After listing this list in a nice Appleish powerpoint slide, seen above, you continued your hypothesis saying that some people believe the netbook to be the third mobile device. And I quote you: “This is wrong. Netbooks are slow, low quality and runs bad quality software.”

But there’s a problem. Your hypothesis is not correct, Steve. First of all, people don’t own a smart phone and a laptop. People own a desktop machine or a laptop and a phone or a smart phone. This means many use a non-fancy phone and a desktop PC. I bet they would love a netbook! Since your hypothesis is incorrect, there’s no real use in continuing, but I’m feeling hurt for the netbook – so here we go

  1. Browsing: browsing with touch is fancy and easy. But you don’t have flash support, which means the only media you will get while browsing is Youtube videos.
  2. Email: email often equals work. When “doing email”, you write lots of stuff, you copy and paste, you multitask. The iPad isn’t good at any of these points.
  3. Photos and video: good at photos and video – whatever that means..  Netbooks are good for photos and videos because it can connect to the TV.
  4. Music: good at music – you’re being very vague here on how some devices are better on music. But you have the iTunes store which I guess gives you this point.
  5. Games: being good at games must mean playing real games, not mini-games, shooting with an iGun or riding an iCar. Games you would invest more than $1 on.
  6. eBook: one more point for you.

Netbook: 4. iPad: 2

Solution

You’re right in that “the third device” should be better at some key features. But your feature list, Steve, is incorrect. The third device should combine the best from the two other devices. It should be mobile as a phone and good to write on like a laptop.

My guess is that your iPad won’t flop, as it’s shiny and made by you, but it won’t even make a dent in the netbook marked.

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February 1st, 2010 | EasyPeasy | Read comments (1) | Write comment


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